Turning an ordinary office break into an extraordinary crunch.
A 30-second commercial for Flings Protein Crunch, following a young professional whose ordinary office routine takes a surreal turn after her first bite. Suddenly, the world falls silent, and everyday sounds transform into satisfying crunches.
Produced entirely using AI, the project combines cinematic art direction, playful storytelling, and sound-driven humor to bring the brand’s personality to life.