"Believing is Magic" is the concept of the global campaign for the Futbol platform. It portrays the power of belief and how it influences our behavior during World Cup celebrations.

The campaign includes graphics with various layouts designed to accommodate extensive amounts of text. Additionally, it consists of five TV commercials aimed at enhancing consumption and reminding viewers to stock up on supplies before each match.

The activations were conceived to bolster the brand's presence, such as through a partnership with Panini for the world-renowned album. Furthermore, an exclusive World Cup pack was developed for participating countries, featuring promises in the event of a victory for your national team!

My role was: Art Direction, Design and Photography Direction, Retouch.