For the 2019 Copa America, the atmosphere surrounding the Argentine national team was quite challenging. They had recently lost consecutive finals, and people were feeling disconnected from the team. Building on the insight that in Argentina, people tend to be more passionate about their club than the national team, we decided to create one of TyC Sport's classic commercials, aiming to rekindle the spirit of the team that represents all Argentinians, Argentina.

Copywriter: Martin Mercado, Gustavo Lema

My role was: Creativity, Art Direction, Design.